Content analysis of vernacular daily: An investigative study
Almahy J.A.M., Upadhyaya M.
SourcetitleInternational Journal of Mechanical Engineering and Technology
The research study has been undertaken with the objective of establishing a reliable measure of what type of news and information appears in the newspapers and in what proportions. A content analysis of three Hindi Daily Newspapers revealed that there is strong relationship between the external environment and the news being published in the newspapers. This research will help the leading newspaper publishing house to enhance their competencies to survive the market competition in terms of benchmarking themselves against their competitors. � IAEME Publication